The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /
Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
New York :
McGraw-Hill Education,
[2017]
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Sujets: | |
Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |