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The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /

Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Smith, Mike, 1966- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : McGraw-Hill Education, [2017]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)