Introduction to Google Analytics : a guide for absolute beginners /

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Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kelsey, Todd (Author), Lyon, Brandon (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Apress, [2017]
Subjects:
Google Analytics.
Web usage mining.
Internet users > Statistics > Data processing.
Business and Management.
Online Marketing/Social Media.
Big Data.
Analyse du comportement des internautes.
Internautes > Statistiques > Informatique.
Databases.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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