Bricks to clicks : why some brands will thrive in e-commerce and others won't /

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Feinleib, David (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Apress, [2017]
Sujets:
Electronic commerce.
Business planning.
Public relations.
Internet marketing.
Branding (Marketing)
Public Relations
Marketing sur Internet.
Stratégie de marque.
Relations publiques.
Commerce électronique.
branding.
public relations.
Sales & marketing.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
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