How to monetize your data /

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organ...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Wixom, Barbara Haley, 1969- (Author), Ross, Jeanne W. (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Subjects:
Information technology > Management.
Business planning.
Business enterprises > Finance.
Technologie de l'information > Gestion.
Business enterprises > Finance
Business planning
Information technology > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organizational changes and targeted technology and data management upgrades.
Item Description:"Reprint #58310."
Physical Description:1 online resource (1 volume)

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