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How to monetize your data /

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organ...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Wixom, Barbara Haley, 1969- (Auteur), Ross, Jeanne W. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)