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Integrated marketing communication : Pentacom /
Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. The title of the book includes the word 'Pentacom' as it focuses on five major categories of communications (B-to-C, B-to-B, internal, financial and corporate communication). It als...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Delhi :
Pearson India Education Services,
[2015]
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| Edition: | Fourth edition. |
| Series: | Always learning.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |