Secret sauce : how to pack your messages with persuasive punch /

This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mills, Harry, 1950- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : AMACOM, [2017]
Subjects:
Persuasion (Psychology)
Interpersonal communication.
Business communication.
Communication interpersonnelle.
Communication dans l'entreprise.
Business communication
Interpersonal communication
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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