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Secret sauce : how to pack your messages with persuasive punch /

This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mills, Harry, 1950- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : AMACOM, [2017]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)