Agile PR : expert messaging in a hyper-connected, always-on world /

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Ag...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Salzman, Marian, 1959- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : AMACOM Books, [2017]
Subjects:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
PUBLIC RELATIONS.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • PR2020: a media toolkit
  • Tell me a story: the importance of engagement
  • Crafting the news: artful persuasion
  • Blow up the Internet
  • Massaging the message
  • Power to the people: giving your brand a personality
  • Cause is the new celebrity: doing good to do well
  • Going global
  • Go big and stay home: global versus hyperlocal
  • The new relations in public relations
  • The rules of regulation
  • Keep calm and manage on: crisis management
  • Measurement: as simple as three letters?
  • Trendspotting: forecasting the future
  • The future of public relations: new definitions.

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