Inside the mind of the shopper : the science of retailing /

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World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Sorensen, Herb, 1944- (Auteur), Heckman, Mark (Auteur), Sorensen, James (Auteur), Bogomolova, Svetlana (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Old Tappan, New Jersey : Pearson Education, [2017]
Édition:Second edition.
Sujets:
Consumer behavior.
Marketing.
Retail trade.
Merchandising.
Marketing
Consommateurs > Comportement.
Commerce de détail.
Marchandisage.
marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
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