The 12 powers of a marketing leader : how to succeed by building customer and company value /

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Barta, Thomas (Autor), Barwise, Patrick (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2017]
Temas:
Marketing.
Customer relations.
Leadership.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Tackle only big issues
  • Deliver returns, no matter what
  • Work only with the best
  • Hit the head and the heart
  • Walk the halls
  • You go first
  • Get the mix right
  • Cover them in trust
  • Let the outcomes speak
  • Fall in love with your world
  • Know how you inspire
  • Aim higher.

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