The 12 powers of a marketing leader : how to succeed by building customer and company value /

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Barta, Thomas (Author), Barwise, Patrick (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2017]
Subjects:
Marketing.
Customer relations.
Leadership.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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