Cargando…
The 12 powers of a marketing leader : how to succeed by building customer and company value /
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn953738663 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 160715s2017 nyu ob 001 0 eng | ||
| 010 | |a 2016033056 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d TEFOD |d TOH |d CEF |d YDX |d DLC |d OCLCO |d UMI |d UKAHL |d C6I |d VT2 |d OCLCO |d OCLCQ | ||
| 019 | |a 958144826 |a 1103257483 |a 1165387385 | ||
| 020 | |a 9781259834721 |q (ebook) | ||
| 020 | |a 1259834727 |q (ebook) | ||
| 020 | |a 1259834719 |q (alk. paper) | ||
| 020 | |a 9781259834714 | ||
| 020 | |z 9781259834714 |q (hardback ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000065314673 | |
| 029 | 1 | |a AU@ |b 000069030570 | |
| 029 | 1 | |a CHBIS |b 011322490 | |
| 029 | 1 | |a CHVBK |b 549915222 | |
| 035 | |a (OCoLC)953738663 |z (OCoLC)958144826 |z (OCoLC)1103257483 |z (OCoLC)1165387385 | ||
| 037 | |a 087CB425-0BA7-4E6A-A7B0-D0D2937B2493 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415 |
| 082 | 0 | 0 | |a 658.8 |2 23 |
| 084 | |a BUS043000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Barta, Thomas, |e author. | |
| 245 | 1 | 4 | |a The 12 powers of a marketing leader : |b how to succeed by building customer and company value / |c Thomas Barta, Patrick Barwise. |
| 246 | 3 | |a Twelve powers of a marketing leader | |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Tackle only big issues -- Deliver returns, no matter what -- Work only with the best -- Hit the head and the heart -- Walk the halls -- You go first -- Get the mix right -- Cover them in trust -- Let the outcomes speak -- Fall in love with your world -- Know how you inspire -- Aim higher. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to: - MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. - MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. - MOBILIZE YOUR TEAM: Build and align a winning marketing team. - MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Leadership. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Leadership. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Leadership. |2 fast |0 (OCoLC)fst00994701 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 700 | 1 | |a Barwise, Patrick, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Barta, Thomas. |t 12 powers of a marketing leader. |d New York : McGraw-Hill Education, [2017] |z 9781259834714 |w (DLC) 2016012343 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781259834721/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH31192594 | ||
| 938 | |a YBP Library Services |b YANK |n 16842259 | ||
| 994 | |a 92 |b IZTAP | ||