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Monetizing innovation : how smart companies design the product around the price /
"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Chapter 1. How innovators leave billions on the table: a tale of two cars
- Chapter 2. Feature shocks, minivations, hidden gems and undeads: the four flavors of monetizing innovation failure
- Chapter 3. Why good people get it wrong
- Chapter 4. Have the "willingness to pay talk" early: you can't prioritize without it
- Chapter 5. Don't default to a one-price-fits-all solution: like it or not, your customers are different
- Chapter 6. In designing products, don't regard packaging and bundling as afterthoughts
- Chapter 7. Go beyond the flat price: 5 powerful monetization models
- Chapter 8. Price low for market share or high for premium branding? Pick the winning pricing strategy
- Chapter 9. From hoping to knowing: build an outside-in business case
- Chapter 10. The innovation won't speak for itself: you must communicate the value
- Chapter 11. Use behavioral pricing tactics to persuade and sell: sometimes your customers will behave irrationally
- Chapter 12. Maintain your price integrity: avoid knee-jerk re-pricing
- Chapter 13. Learning from the best: successful innovations designed around the price
- Chapter 14. Implementing the "designing the product around the price" innovation process.