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Monetizing innovation : how smart companies design the product around the price /
"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovat...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Wiley,
[2016]
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |