Monetizing innovation : how smart companies design the product around the price /

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"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovat...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ramanujam, Madhavan (Author), Tacke, Georg (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, [2016]
Subjects:
New products > Marketing.
Pricing.
Prix > Fixation.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New products > Marketing
Pricing
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