Cargando…
Impossible to ignore : creating memorable content to influence decisions /
Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2016.
|
| Edición: | 1 edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn944957946 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 160315s2016 nyu ob 001 0 eng | ||
| 010 | |a 2016012802 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d TEFOD |d UMI |d HCO |d D6H |d TOH |d UKAHL |d VT2 |d YDX |d DLC |d OCLCO |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 952714841 |a 1100693118 |a 1129331814 |a 1165388915 |a 1302092443 | ||
| 020 | |a 9781259584145 | ||
| 020 | |a 1259584143 | ||
| 020 | |a 1259584135 |q (alk. paper) | ||
| 020 | |a 9781259584138 |q (alk. paper) | ||
| 020 | |z 9781259584138 |q (hardback ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000067090213 | |
| 029 | 1 | |a AU@ |b 000069030567 | |
| 029 | 1 | |a CHBIS |b 011322451 | |
| 029 | 1 | |a CHVBK |b 549634541 | |
| 035 | |a (OCoLC)944957946 |z (OCoLC)952714841 |z (OCoLC)1100693118 |z (OCoLC)1129331814 |z (OCoLC)1165388915 |z (OCoLC)1302092443 | ||
| 037 | |a 221148F9-4FA4-4C45-9F06-D9869F4116C4 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5718.22 |
| 082 | 0 | 0 | |a 658.4/52 |2 23 |
| 084 | |a BUS007010 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Simon, Carmen, |d 1973- |e author. | |
| 245 | 1 | 0 | |a Impossible to ignore : |b creating memorable content to influence decisions / |c Carmen Simon. |
| 250 | |a 1 edition. | ||
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c 2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. -- |c Edited summary from book. | ||
| 505 | 0 | |a Memory is a means to an end: why memory matters in decision-making -- A business approach to memory: three steps to influence memory and decisions -- Control what your audience remembers: practical ways to avoid the hazards of random memory -- Made you look: how cues pave the way to action -- The paradox of surprise: the price we pay for extra attention, time, and engagement -- Sweet anticipation: how to build excitement for what happens next -- What makes a message repeatable?: techniques to convince others to repeat your words -- Become memorable with distinction: how to stay on people's minds long enough to spark action -- "I write this sitting in the kitchen sink": the science of retrieving memories through stories -- How much content is too much?: how to handle content sacrifice -- How does the brain decide?: the neurobiology and neuroeconomics of choice -- The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting -- Checklist for memorable content. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business presentations. | |
| 650 | 0 | |a Cognitive psychology. | |
| 650 | 6 | |a Présentations (Affaires) | |
| 650 | 6 | |a Psychologie cognitive. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x Meetings & Presentations. |2 bisacsh | |
| 650 | 7 | |a Business presentations |2 fast | |
| 650 | 7 | |a Cognitive psychology |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Simon, Carmen, 1973- |t Impossible to ignore. |b 1 Edition. |d New York : McGraw-Hill Education, 2016 |z 9781259584138 |w (DLC) 2016011861 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781259584145/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30473744 | ||
| 938 | |a Internet Archive |b INAR |n impossibletoigno0000simo | ||
| 938 | |a YBP Library Services |b YANK |n 16842147 | ||
| 994 | |a 92 |b IZTAP | ||