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Impossible to ignore : creating memorable content to influence decisions /
Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill Education,
2016.
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| Édition: | 1 edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |