Impossible to ignore : creating memorable content to influence decisions /

Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Carmen, 1973- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, 2016.
Edición:1 edition.
Temas:
Business presentations.
Cognitive psychology.
Présentations (Affaires)
Psychologie cognitive.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Business presentations
Cognitive psychology
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781259584145
1259584143
1259584135
9781259584138

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