Contemporary selling : building relationships, creating value /

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Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Johnston, Mark W. (Autor), Marshall, Greg W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY ; Abingdon, Oxon : Routledge, 2016.
Edición:5th edition.
Temas:
Selling.
Relationship marketing.
Customer relations.
Vente.
Marketing relationnel.
selling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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