The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Smith, Gerald, 1953- (Author)
Format: Electronic eBook
Language:Inglés
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Subjects:
Marketing.
Customer loyalty.
Technological innovations.
Consommateurs > Fidélité.
Innovations.
marketing.
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