The 22 immutable laws of branding : how to build a product or service into a world-class brand /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ries, Al (Author), Ries, Laura (Author)
Format: Electronic eBook
Language:Inglés
Published: Pymble, NSW, Australia : HarperCollins e-books, [2002]
Subjects:
Branding (Marketing)
Marketing > Decision making.
Internet marketing.
Stratégie de marque.
Marketing sur Internet.
branding.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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