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A/B testing, a data science perspective : an introduction to data and statistics for improved U/X /

"Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Qian, Lisa (Intervenant)
Format: Électronique Vidéo
Langue:Inglés
Publié: [Place of publication not identified] : O'Reilly, [2015]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)