A/B testing, a data science perspective : an introduction to data and statistics for improved U/X /
"Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing...
Cote: | Libro Electrónico |
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Autres auteurs: | |
Format: | Électronique Vidéo |
Langue: | Inglés |
Publié: |
[Place of publication not identified] :
O'Reilly,
[2015]
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Sujets: | |
Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |