Beat accelerating customer expectations with Trend-driven innovation /

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Mason, Henry (Author), Mattin, David (Author), Luthy, Maxwell (Author), Dumitrescu, Delia (Author)
Other Authors: Osterwalder, Alexander (writer of foreword.)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley, 2015.
Subjects:
High technology industries > Marketing.
Marketing.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
High technology industries > Marketing
Marketing
Customer relations.
Consumer behavior.
Business and Management.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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