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Knowledge management for sales and marketing : a practitioner's guide /
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Oxford :
Chandos Publishing,
2011.
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| Collection: | Chandos knowledge management series.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |