Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /

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"Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to c...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weinman, Joe, 1958- (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2015.
Subjects:
Internet marketing.
Leadership.
Customer services.
Marketing sur Internet.
Service à la clientèle.
BUSINESS & ECONOMICS > Industries > Computer Industry.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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