APA (7th ed.) Citation

Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley.

Chicago Style (17th ed.) Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Hoboken, NJ: Wiley, 2015.

MLA (8th ed.) Citation

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Wiley, 2015.

Warning: These citations may not always be 100% accurate.