Behavioral marketing : delivering personalized experiences at scale /

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"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Walters, Dave, 1968-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley, 2015.
Subjects:
Internet marketing.
Customer relations.
Consumers' preferences.
Marketing sur Internet.
Consommateurs > Préférences.
BUSINESS & ECONOMICS > Marketing > General.
Consumers' preferences
Customer relations
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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