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The business of choice : marketing to consumers' instincts /

Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice! • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscie...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Wilcox, Matthew (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, New Jersey : Person Education, [2015]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)