The business of choice : marketing to consumers' instincts /

Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice! • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscie...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilcox, Matthew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : Person Education, [2015]
Temas:
Marketing > Psychological aspects.
Consumer behavior.
Marketing > Aspect psychologique.
Consommateurs > Comportement.
Consumer behavior
Marketing > Psychological aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Pt. I. The business, science, and nature of choice. The business of choice
  • The ever-advancing science of choice
  • The natural history of choice
  • pt. II. Getting practical today. Shortcuts versus analysis
  • ignoring is decisional bliss
  • Getting familiar
  • Thanks for sharing (whether you meant to or not)
  • Now, and the future
  • different places with different rules
  • Loss and ownership
  • Make people feel smart, attractive
  • or even lucky
  • Make it easy
  • for the mind and the body
  • Never be above comparison
  • If content is king, context is queen
  • Same and different; nature and nurture
  • The power of affirmation
  • pt. III. Looking forward. Think differently about market research
  • Think differently about how you work.

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