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UX strategy : how to devise innovative digital products that people want /

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Levy, Jaime (Author)
Other Authors: Calacanis, Jason (writer of foreword.)
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, Inc., 2015.
Edition:First edition.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)