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Mastering the 'name your product category' game /
Category labels are not the same as company brand. Brands create unique relationships between customers and your particular company. Category labels, however, are a way to identify a product's commonality with others of its type. For example, Tesla Motors markets and maintains its distinctive &...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Cambridge, MA :
MIT,
2015.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |