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Customizing social media marketing /
Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
MIT,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 005 | 20231017213018.0 | ||
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| 037 | |a CL0500000584 |b Safari Books Online | ||
| 050 | 4 | |a HF5414 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Schulze, Christian, |e author. | |
| 245 | 1 | 0 | |a Customizing social media marketing / |c Christian Schulze, Lisa Schöler, Bernd Skiera. |
| 264 | 1 | |a Cambridge, MA : |b MIT, |c 2015. | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from cover page (Safari, viewed April 27, 2015). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media |x Marketing. | |
| 700 | 1 | |a Schöler, Lisa, |e author. | |
| 700 | 1 | |a Skiera, Bernd, |e author. | |
| 773 | 0 | |t MIT Sloan Management Review. |g Vol. 56, no. 2, Winter 2015 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT56207/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||