APA (7th ed.) Citation

Schulze, C., Schöler, L., & Skiera, B. (2015). Customizing social media marketing. MIT.

Chicago Style (17th ed.) Citation

Schulze, Christian, Lisa Schöler, and Bernd Skiera. Customizing Social Media Marketing. Cambridge, MA: MIT, 2015.

MLA (8th ed.) Citation

Schulze, Christian, et al. Customizing Social Media Marketing. MIT, 2015.