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How effective is location-targeted mobile advertising? /
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
MIT,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. |
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| Descripción Física: | 1 online resource (1 volume) |