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How effective is location-targeted mobile advertising? /

Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Zheng, Fang, 1963- (Author), Luo, Xueming (Author), Keith, Megan E. (Author)
Corporate Author: Massachusetts Institute of Technology
Format: Electronic eBook
Language:Inglés
Published: Cambridge, MA : MIT, 2015.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)