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Stories that deliver business insights /
Ethnography has often been portrayed as a "fly on the wall" technique, with anthropologists lurking in people's homes to observe consumers' unadulterated lives. The authors argue that this description does not do justice to the way ethnography actually works in the corporate worl...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , , |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cambridge, MA :
MIT,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |