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Personalized digital advertising : how data and technology are transforming how we market /

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought yo...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Nesamoney, Diaz (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Old Tappan, New Jersey : Pearson Education, [2015]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)