The community manager's playbook : how to build brand awareness and customer engagement /

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you?ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Perkins, Lauren (Author)
Format: Electronic eBook
Language:Inglés
Published: [Berkeley] : Apress, 2015.
Subjects:
Customer relations > Management.
Branding (Marketing)
Stratégie de marque.
branding.
Business & management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items