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Customer experience for dummies /

You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Barnes, Roy (Autor), Kelleher, Bob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2015]
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Customer experience for dummies /  |c Roy Barnes, Bob Kelleher. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (364 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a For dummies 
500 |a "Making everything easier!"--Cover 
500 |a Includes index. 
588 0 |a Online resource; title from PDF title page (ebrary, viewed November 12, 2014). 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- What is customer experience? -- Creating awesome customer experience -- Essential enabling elements -- Making it stick -- The part of tens. 
520 |a You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Customer services. 
650 0 |a Customer relations  |x Management. 
650 0 |a Consumer satisfaction. 
650 6 |a Service à la clientèle. 
650 6 |a Consommateurs  |x Satisfaction. 
650 7 |a Consumer satisfaction  |2 fast 
650 7 |a Customer relations  |x Management  |2 fast 
650 7 |a Customer services  |2 fast 
700 1 |a Kelleher, Bob,  |e author. 
776 0 8 |i Print version:  |a Barnes, Roy A.  |t Customer experience for dummies.  |d Hoboken, NJ : John Wiley & Sons, Inc., [2015]  |z 9781118725603  |w (DLC) 2014937865  |w (OCoLC)842881096 
830 0 |a --For dummies. 
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