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Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position /
Branding is more than a great logo. A brand is the essence of an organization, its DNA, impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. This book cov...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York ; Atlantic :
AMACOM,
[2015]
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |