Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position /

Branding is more than a great logo. A brand is the essence of an organization, its DNA, impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. This book cov...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: VanAuken, Brad
Format: Electronic eBook
Language:Inglés
Published: New York ; Atlantic : AMACOM, [2015]
Edition:Second edition.
Subjects:
Brand name products > Management.
Branding (Marketing)
Trademarks > Design.
Produits de marque > Gestion.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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