The product manager's desk reference /

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Introducing a brand-new Product Management Life Cycle (PMLC) model, this fully revised second edition provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. Steven Haines clearly illustrat...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Haines, Steven
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, ©2014.
Edition:2nd ed.
Subjects:
Product management.
Marketing.
Product differentiation.
Business forecasting.
New products.
Marketing
Produits commerciaux > Gestion.
Produits commerciaux > Différenciation.
Prévision commerciale.
marketing.
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