The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

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Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:Inglés
Published: Hoboken New Jersey : Wiley, [2014]
Subjects:
Selling.
Customer services.
Internet marketing.
Big data.
Vente.
Service à la clientèle.
Marketing sur Internet.
Données volumineuses.
selling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Customer services
Internet marketing
Selling
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