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Safeguarding intangible assets /
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Oxford :
Butterworth-Heinemann,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |