Safeguarding intangible assets /

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Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moberly, Michael D.
Format: Electronic eBook
Language:Inglés
Published: Oxford : Butterworth-Heinemann, 2014.
Subjects:
Corporate culture.
Organizational behavior.
Intangible property.
Culture organisationnelle.
Comportement organisationnel.
Corporate culture
Intangible property
Organizational behavior
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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