Cita APA (7a ed.)

Venkatesan, R. (2014). Cutting-edge marketing analytics: Real world cases and data sets for hands on learning. Pearson Education.

Cita Chicago Style (17a ed.)

Venkatesan, Rajkumar. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Upper Saddle River, N.J.: Pearson Education, 2014.

Cita MLA (8a ed.)

Venkatesan, Rajkumar. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson Education, 2014.