Cutting-edge marketing analytics : real world cases and data sets for hands on learning /

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Venkatesan, Rajkumar
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson Education, 2014.
Sujets:
Market segmentation.
Revenue management.
Consumer profiling > Research.
Segmentation du marché.
Rentabilité > Gestion.
Profil des consommateurs > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Informations d'exemplaires de

Documents similaires