Big data, big innovation : enabling competitive differentiation through business analytics /

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"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Stubbs, Evan
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, 2014.
Sujets:
Business planning.
Strategic planning.
Big data.
Decision making > Statistical methods.
Industrial management > Statistical methods.
Planification stratégique.
Données volumineuses.
Prise de décision > Méthodes statistiques.
Gestion d'entreprise > Méthodes statistiques.
BUSINESS & ECONOMICS > General.
Big data
Business planning
Decision making > Statistical methods
Industrial management > Statistical methods
Strategic planning
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