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Winning global markets : how businesses invest and prosper in the world's high-growth cities /
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and th...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Hoboken, New Jersey :
John Wiley & Sons,
2014.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |