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Lean customer development : building products your customers will buy /

This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research techniques, you'l...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Alvarez, Cindy
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, 2014.
Edition:First edition.
Series:Lean series.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)